Now the real fun begins!!
We started the breakfast session off with Colorado Senator Al White.
He addressed the significant impact of Bicycling on Tourism in Colorado over the past year.
Just shy of 1 Billion Dollars!!!
Our second morning speaker was Scott Christopher, from Bicycle Colorado, talking about the relationship between Bike Tours, Bike Clubs and Bike Advocacy. Bike Advocacy and those working with creating bike infrastructure need to work more closely with Bike Tour Directors.
Short Break and back to sessions 101 and 301.
Our group decided to divide and conquer.
Allen and Jerry headed into Events 101: The Nuts and Bolts (Panel of Veteran Tour Directors)
This focused on the basics of planning, marketing, logistics and successful execution of the event.
Maureen headed into Events 301: Industry Trends (Wes Hall from RAGBRAI)
This focused on the current industry trends and the effects on Tourism.
LUNCHTIME - and we were starving....
Oh and another speaker! No breaks here folks. Welcome to information overload!
Speaker Andy Clark, president of League of American Bicyclists.
Focused on Bicycling and National issues.
We were not surprised to hear many politicians did not understand why bicycle rights, right of ways, etc are so important. Once the Tourism Numbers from Bicycling are introduced to them, it becomes a no brainer!!!
We all need to do a better job of making sure our elected representatives know their voters want to continue funding for bicycle related infrastructure and programs.
(side note, if you are unsure how to help, check out Consider Biking
in Columbus, Ohio)
Off to the afternoon sessions, 'Mobile Society' and 'The Jersey Story'.
Allen headed into the 'Mobile Society'.
The best comment from Allen after the session ... C.O.P. is on track with Cop2Go and other web related activities.
Maureen and Jerry headed into 'The Jersey Story'.
The focus was on Ride and Organization Jerseys as a Marketing and Advertising tool, plus a way to commemorate the event. This was expanded to include other Merchandising opportunities.
Second afternoon sessions, 'Help Them Help You' and 'Know your Audience'
Jerry headed into 'Help Them Help You': Preparing Host Communities & Leaving a Positive Legacy
Steve Schultz from Cycle Oregon and Elizabeth Norris from Ride the Rockies and Pedal the Plains discussed what to expect, what to look for, what to consider and how to find out what you are missing.
Maureen and Allen headed into 'Know your Audience': Diversifying Your Demographic
Arlen Hall from Adventure Cycling presented on how to get your event in from of other audiences and encourage other groups to give cycling a try.
(Side note: Greg Siple of TOSRV fame was a founder of Adventure Cycling in the mid 1970s.)
That ended the programming for the day, but the discussions continued over dinner out. We want to give a huge thank you to Andy Clark for picking up the check! If you are ever in Denver, plan a stop at the Wynkoop Brewing Company. Great beer and food.